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social media has become the most powerful medium for marketing. to have success in using social media for any business, a perfect plan is required. many small businesses fail in using social media because they lack in planning. let us check on the process which will help start a social media campaign social media marketing should focus on creating presence on social media sites, create content that attracts attention, engage with readers/followers to share it with their networks, and monitor the results. to have a successful social media marketing campaign, planning is important. social media marketing should consist of the following steps: * social media presence creation * social media promotion & activities * social media engagement * social media advertising * social media monitoring there are more other activities and actions to be taken on social media. but these are the essential steps to start with.